IP Enforcement Becomes Critical as Counterfeiting & Digital Infringement Grow Across Markets
The global expansion of ecommerce, cross-border marketplaces and digital media has created unprecedented opportunities for brands to scale. At the same time, it has also opened pathways for large-scale infringement, counterfeiting and unauthorized commercial exploitation of intellectual property (IP). Industries ranging from fashion and consumer electronics to pharmaceuticals and lifestyle products now face growing threats—not […]
Rise of Patent Protection in AI, Pharma & Deep-Tech Sectors as Innovation Accelerates in India
India’s innovation economy is undergoing a significant shift as businesses across sectors increasingly recognize the importance of protecting technological and research-driven assets. Patent filings, once predominantly associated with pharmaceutical companies and research institutions, are now expanding into emerging domains such as artificial intelligence (AI), machine learning (ML), fintech, agritech, biotech, industrial automation, clean energy, and […]
Trademark Filings Surge Among Startups & D2C Brands in India
India’s entrepreneurial ecosystem has undergone a major transformation over the past decade. A surge in technology-led startups, digital-first consumer brands and direct-to-consumer (D2C) product companies has accelerated the demand for brand identity protection. At the center of this shift lies a significant rise in trademark filings, driven by the need to distinguish products, secure digital […]